Monthly Newsletter: May 2009

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D.light Design (www.dlightdesign.com) is a lighting and power company that delivers affordable and high quality solutions to serve families living without adequate electricity. Our mission is to replace every kerosene lantern in the world to provide everyone access to a basic human need: safe and bright light. D.light is financed by prestigious venture capital firms including Nexus India Capital, Draper Fisher Jurvetson, Garage Technology Ventures, Mahindra & Mahindra; with investment from leading social enterprise funds Acumen Fund and Gray Matters Capital.


D.light Completes Successful Market Test with SKS Microfinance in India

D.light recently partnered with SKS Microfinance, the largest and fastest-growing microfinance organization in India, to conduct a market test in four of their branches. SKS provides small loans for households and budding entrepreneurs in India, with a quickly-expanding customer base of 4 million households across 50,000 villages and slums in 18 states. In this test, SKS customers had the option to choose between the D.light Nova and several other competitor products.

The market test was a huge success in two respects: D.light's products were clearly the preferred products for SKS customers over competitor products, and the pilot proved that financing for solar lights absolutely works, making this technology even more affordable for more people. A significant number of households purchased a D.light Nova with a very low down payment and affordable weekly repayments for six months.

A follow-up survey of about 400 of these customers demonstrated extremely positive results:

  • 98% reported high satisfaction with their D.light Nova
  • 88% of customers cited at least one income-boosting benefit from having the light
  • 62% reported using only 1 liter or less of kerosene per month after purchase of the Nova

Here's to another 8,000 lives improved by D.light!


Recent D.light Publicity & Recognition

Recently D.light has been recognized through some high-profile media outlets and competitions. In case you missed it, here's a sampling of the recognition we've been receiving. Please check the news section of our website periodically for the newest updates.


Announcing the Inaugural Class of D.light Fellows

After several months of recruiting, reviewing applications, and interviewing, we are very pleased to announce our inaugural class of D.light Fellows. Out of nearly 200 excellent applicants from all over the world, 9 individuals were selected to serve for terms of 3-10 months in the China and India offices.

Each of these individuals brings exceptional passion, expertise, and commitment to social enterprise. We are very excited to welcome them and look forward to the significant ways in which they will contribute to the work of D.light!

  • Business Development Fellow (India): Anay Shah
  • Carbon Credits/Business Development Fellow (India): Mariette Fourmeaux du Sartel
  • Finance Fellow (China): Sabina Kwon
  • Graphic Design Fellow (India): Sana Rao
  • International Business Development Fellow (China): Daniel Hsu
  • Marketing Fellow (China): Julia Hu
  • Photography Fellow (Global): Christ Tolles
  • Product Design Fellow (India): Jack Godfrey Wood
  • Reliability & Testing Fellow (China): Kristen Radecsky


Welcome to New D.light Team Members!

When we say we're scaling up, we're serious! Please join us in welcoming these exceptional individuals to the D.light family!

China Staff

Jason Yap
Financial Controller
 
Jack Ren
Quality Assurance Manager

  Kristen Radecsky
Reliability & Testing Fellow
       

Julia Hu
Marketing Fellow
  

Daniel Hsu
Int'l Business Development Fellow

 



                                                        

India Staff

Rajinder Kumar
Head of Accounts 

Rajni Joon
Sales Coordinator

 

Jack Godfrey Wood
Product Design Fellow

         


Featured Video: The Ultimate Nova Drop Test

The team in India was inspired in recent weeks to do a drop test of the Nova out the office window: a drop of 4 stories, or about 40 feet! How did the Nova do? Well, after it's long tumble onto a concrete sidewalk, the Nova was still intact and fully functional. Don't believe us? You'll have to watch for yourself! (Warning: We don't recommend that you try this at home!)